French Movies of Romantic Comedy

When it comes to a love of film, France is united in its collective devotion (think Cannes Film Festival). We took an informal poll – read: among Parisian friends – of the best French movies that show “Frenchness” and Gallic life as it really is. And the must-see winners are…

#In good taste

Two bartenders 2.0

In this ongoing series, two French bartenders share their takes on Parisian bar and café society, their neighborhoods, and, bien sur, 1664 Blanc. As we like to say, think of the series as an informal tour guide to the real Paris in two parts.

#Make that connection

French Aperitif Ideas

French people are all about aperitifs – known as apéro - with friends as the sun goes down. We have even talked about the importance of the ritual here. But what makes a great one? Let’s get into some specifics.

#In for a treat

Picnic in Versailes Gardens

Much like New Yorkers head to the Hamptons en masse on Friday afternoons in the summer, Parisians know where to go when the weekend rolls around. The only loose rule? Don’t spend hours getting there.

#Make that connection

L'Atelier 1664

The best things in life aren’t just free. They are ephemeral, so you have to wring the pleasure out of every moment before the due date hits. You know it won’t last. It’s a pop-up. It wasn’t meant to.

#In the moment

All in a day’s work (2)

The second and final installment of our conversation with 1664 Blanc co- creator Sylvie Lienhart. This time around we get into whether women are scarce in the world of new beer development, what she does when she goes hiking, and Sylvie’s preferred way to enjoy 1664 Blanc.

#In for a treat

Beer for Brunch to remember

Brunch might be the most important meal of the week. Loosely scheduled time-wise, it allows you to unite good friends in a relaxed, warm setting. What’s not to love? 1664 Blanc, your French beer, incites you to add a few unexpected touches and upgrade your entire brunch.

#In good taste

All in a day’s work (1)

As one half of the two-person team responsible for creating 1664 Blanc, the French wheat beer, Sylvie Lienhart has stories to tell. In this double series, we talk to her about how she trained to do this job (she didn’t, per se) and her inspiration for this groundbreaking wheat beer.

#In for a treat

Reinventing Taste of 1664 Blanc

Sylvie Lienhart was there when 1664 Blanc was created. And, as a longtime Development Manager at Kronenburg, she knows as perhaps few others do exactly how it stimulates all five senses with its style and French elegance.

French celebration and tradition

Big celebrations can be joyous and heartwarming. Anticipation just adds to the excitement. But there are so many reasons to get together and celebrate smaller wins and milestones. Sharing those moments with friends makes day to day life that much sweeter.

#Make that connection

French Lunch Tradition

LET’S DO LUNCH You can’t generalize. But as a rule, the French tend to take lunch seriously. So seriously that even the name for breakfast, petit déjeuner, actually means “little lunch” in French (lunch is déjeuner). The first meal of the day is already an homage to the second.

#In for a treat

Paris picnic spots

You’re in Paris for the week. The sun is on full display, and you’ve got an afternoon or two to yourself with nothing to do except make like a Parisian. Here is your foolproof yet simple to do list, put together by City of Lights- dwellers.

#In the moment

Two bartenders

An ongoing series in which we interview - yes, you guessed it – two French bartenders about their likes, loves and recommendations when it comes to 1664 Blanc. Think of it as an informal tour guide to the real Paris.

#Make that connection

French After Work

After a long week, meeting up with friends for a drink on a Friday makes it all worthwhile. If you are hosting, take inspiration from the French tradition of l’apéro, short for apéritifs.

#In the moment

WHAT’S FOR DINNER? GLAD YOU ASKED.

You are about to sit down to dinner with friends. Old friends, good friends, new ones, too. Planned not that long ago – things seem to fall into place so much easier without too much advance notice! – it’s not exactly potluck, but everybody brought something quand même. Because 2019.