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A Brunch to remember

Brunch might be the most important meal of the week. Loosely scheduled time-wise, it allows you to unite good friends in a relaxed, warm setting. What’s not to love? 1664 Blanc, your French beer, incites you to add a few unexpected touches and upgrade your entire brunch.

BEER FOR BRUNCH

Though originally conceived to fall between breakfast and lunch at 11 a.m., it has been swept into the spirit of the weekend’s laid-back timing. Who’s to say it can’t be at 2 p.m.? The food is upscale comfort, the drinks are plentiful, and friends are copious. It already has all the elements of a wonderful shared experience. All it takes is rethinking a few details to up the ante on this most wonderful tradition. Think of it as adding a touch of Blue to your brunches.

PUT PEOPLE IN THEIR PLACE

First touch, decide ahead of time who sits where.
Split up couples - just for the brunch! - by putting them on opposite sides of the table. It’s like a remix of your friends, ensuring fresh conversation. Make homemade place cards with little notes or your friends’ names on them. It lets your guests know where their host would like them to sit and adds an elegant flourish.

WINE NOT

Brunch is a foodie’s paradise and there are no rules. Just think about elaborating favorites with a twist. And a little wow factor. That could mean a frittata instead of scrambled eggs. Exotic fruit mixed into your usual fruit salad. And not feeling obligated to serve breakfast food at all. A Blue brunch is a you brunch.

And rethink what you’re pouring. Yes, 1664 Blanc wheat beer is brunch beer-perfect. Light yet with a refreshing hint of citrus, you want it lovely and cold. Why not 1664 Blanc Fruits Rouges for an unexpected hit of sweetness? And 1664 Blanc Alcohol Free for those who might prefer a lighter option as your brunch lingers into the late afternoon. Either way, pop the bottles in the refrigerator well in advance. And get out that ice bucket. What’s more elegant and refreshing than perfectly chilled Blanc beer for brunch?