Magazine
The digital magazine from your French beer with love. Get a taste of the French way of life in every issue.The digital magazine from your French beer with love. Get a taste of the French way of life in every issue.
Light, camera, Paris
When it comes to a love of film, France is united in its collective devotion (think Cannes Film Festival). We took an informal poll – read: among Parisian friends – of the best French movies that show “Frenchness” and Gallic life as it really is. And the must-see winners are…
#In good taste
Two bartenders 2.0
In this ongoing series, two French bartenders share their takes on Parisian bar and café society, their neighborhoods, and, bien sur, 1664 Blanc. As we like to say, think of the series as an informal tour guide to the real Paris in two parts.
#Make that connection
Aperitif 1664 Blanc-style
French people are all about aperitifs – known as apéro - with friends as the sun goes down. We have even talked about the importance of the ritual here. But what makes a great one? Let’s get into some specifics.
#In for a treat
Where are we going?
Much like New Yorkers head to the Hamptons en masse on Friday afternoons in the summer, Parisians know where to go when the weekend rolls around. The only loose rule? Don’t spend hours getting there.
#Make that connection
L'Atelier 1664
The best things in life aren’t just free. They are ephemeral, so you have to wring the pleasure out of every moment before the due date hits. You know it won’t last. It’s a pop-up. It wasn’t meant to.
#In the moment
A Brunch to remember
Brunch might be the most important meal of the week. Loosely scheduled time-wise, it allows you to unite good friends in a relaxed, warm setting. What’s not to love? 1664 Blanc, your French beer, incites you to add a few unexpected touches and upgrade your entire brunch.
#In good taste
In good taste
Sylvie Lienhart was there when 1664 Blanc was created. And, as a longtime Development Manager at Kronenburg, she knows as perhaps few others do exactly how it stimulates all five senses with its style and French elegance.
#In good taste
We talk about Celebrations
Big celebrations can be joyous and heartwarming. Anticipation just adds to the excitement. But there are so many reasons to get together and celebrate smaller wins and milestones. Sharing those moments with friends makes day to day life that much sweeter.
#Make that connection
Lunch is served
LET’S DO LUNCH You can’t generalize. But as a rule, the French tend to take lunch seriously. So seriously that even the name for breakfast, petit déjeuner, actually means “little lunch” in French (lunch is déjeuner). The first meal of the day is already an homage to the second.
#In for a treat
Let the sun shine
You’re in Paris for the week. The sun is on full display, and you’ve got an afternoon or two to yourself with nothing to do except make like a Parisian. Here is your foolproof yet simple to do list, put together by City of Lights- dwellers.
#In the moment